by Sally McMahon | Feb 11, 2015 | Content Marketing
Content marketing is all the rage right now, and there’s a good reason for it. The age of advertising is now shifting to digital; meaning that marketing efforts, transactions and even relationships are taking place strictly online. When it comes to marketing your business online, you have to do it effectively to see results. This comes from integrating several online signals. Whether these signals are your social media outlets or your company web site all depends on your goal. Start at the End: Your Goal Define your goal, no matter how small or big. Many folk underestimate the power of defining goals. When you want to be sure your marketing efforts are well spent, you should define one. Is your company’s goal to increase online sales? To acquire more email subscriptions? It starts with creating content (articles, blogs, etc.) that highlights your business’ main selling points. Start by identifying what your business is best known for. What products sell the most? What services are most utilized? Who is your target demographic? These are all very helpful to be aware of when crafting your online messages. Social Media Tips Get people engaged by hosting contests Success stories Ask followers to share your page Post videos and photos (these are very engaging) Post special of fers with a compelling call-to-action Link to your company web site Use bit.ly links instead of long, unappealing URL’s Share news, events and special promotions Invest in your page by boosting important updates Web Site Tips Take note of a competitors site and see where they shine (or don’t) Make sure headlines are keyword-focused Don’t have duplicate content on multiple pages Perform a web site audit to see what parts of your site need improving Include maps, directions, phone numbers, names and emails Include a FAQ section Update Your Web and Social Media Exist...
