Content marketing: A new way to foster relationships, engage your customer in a conversation

By Ben Keeton You are an expert, now you need to let your clients know it. In the world of new media, the challenge is how to catch somebody’s attention in a crowded and noisy arena. The key to success is in developing a solid content marketing plan that will help you build your brand while getting the attention of your desired audience. Let’s establish one simple truth of today’s media environment: there is more information available to us every day than we can digest in a lifetime. Breaking through the noise and establishing credibility with the right audience is your key to success. If you try to be an expert for everybody on everything, you will fail. However, if you build your credibility with a specific audience, you will be able to build your brand, demonstrate your expertise and win new clients. The question remains, how do you credibly build your brand in an increasingly noisy environment? We believe there are three key elements to building a content marketing plan: Amplify Your Message First, you have to want to amplify your message. Each of us is an expert in our field. We have spent years training, practicing and perfecting the work we do each and every day. Often, we have unique access to information that we take for granted. The first step in developing a content marketing plan is to take that information out of your brain and find a way to tell your story. There are many ways to share this information in a noisy environment, from Twitter and LinkedIn to blogs and industry newspapers, the opportunities...